Locala unveils in the third edition of its barometer the trends that are shaking up the retail sector. To counter the effects of inflation and respond to new consumer behaviours, retailers have no choice but to undertake in-depth transformation and rethink their models. Never before have external factors played such a dominant role in business performance. New Retail is rebelling to protect the purchasing power of consumers who are facing ever greater difficulties, reconnecting throughout the customer journey, and reassuring them about a sustainable future to strengthen commitment.