In today’s competitive telecom landscape, brand loyalty is no longer a guarantee. While trust and familiarity still matter, Canadian telco shoppers are more curious and comparison-driven than ever. To stay ahead, telco brands must rethink how they reach, engage, and convert high-intent buyers before they switch.

Canadian mobile shoppers aren’t making snap decisions. In 2025, 45% of telco shoppers visit at least two brands before making a purchase, with some exploring three, four, or even more. On average, they visit 1.9 brands during their decision-making journey.

This behavior shift presents a significant risk: 24% of store visitors are switch-minded, actively considering a better offer even after entering a store. That means nearly one in four customers may walk out the door if your offer doesn’t meet their expectations.

Local Preferences Matter More Than Ever

Not all markets behave the same way, and telco marketing strategies shouldn’t treat them the same way. Even something as simple as the number of brands shoppers explore varies by region, meaning a national approach may miss local nuances.

To win these undecided buyers, it’s essential to:

  • Customize your media mix and messaging by location
  • Use local insights to optimize creative, targeting, and delivery
  • Let store-level shopper data guide budget allocation and planning

Tap Into High-Intent Audiences

The best way to combat churn is to intercept shoppers before they make their final decision. That starts with understanding who they are and what drives them. High-potential audiences for telco brands include:

  • Competitor-Store Switchers 
  • Device-Upgrade Seekers 
  • Budget-Savvy Students 
  • Family-Plan Decision Makers 
  • Frequent Travellers 

With localized consumer insights, you can tailor campaigns that speak directly to these groups at the right time and place.

Proven Tactics That Drive Performance

From planning to performance, Locala’s AI insights and localized tools help telco brands capture high-intent shoppers before they switch. 

In a market where loyalty is fragile and shoppers are increasingly brand-curious, the brands that adapt fastest will win the most. Relying on generic strategies won’t cut it anymore. Instead, localized intelligence and audience-first planning are the keys to converting high-intent shoppers before your competitors do.

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