As expectations for sustainable business practices continue to rise, brands are looking for tangible ways to reduce the environmental impact of their media investments. At Locala, we believe that smarter marketing should also be more sustainable. That’s why we’re excited to introduce Locala’s Carbon Measurement & Offset Solution, built to help advertisers measure, reduce, and balance the carbon footprint of their digital campaigns.
Measure with Confidence
In partnership with Scope3, Locala now provides precise, transparent measurement of your campaign’s carbon footprint, capturing the impact of every impression. This level of clarity empowers advertisers to make greener media choices without compromising scale or performance.
Optimize for Greener Impact
With sustainability and performance working hand in hand, our solution automatically optimizes media delivery toward greener, cleaner partners, reducing indirect emissions while improving campaign efficiency. Brands benefit from stronger results, lower waste, and media environments that align with consumer values.
Offset What You Can’t Reduce
When emissions cannot be fully eliminated, Locala helps brands balance their impact. Through our trusted partner EcoTree, advertisers can offset remaining campaign emissions with certified carbon credits that contribute to meaningful climate action.
Why It Matters
Purpose Meets Performance: Choosing greener partners aligns brand values with measurable results.
Build Trust Through Action: Transparent measurement strengthens long-term credibility with consumers.
Cleaner, Safer Media: Campaigns run in high-quality, sustainable environments that reinforce brand integrity.
A Cleaner Path Forward with Locala
Locala’s Carbon Measurement & Offset Solution is more than a sustainability initiative; it’s a smarter way to plan and execute digital media. By accurately measuring emissions, optimizing toward greener supply paths, and offsetting what remains, brands can drive real environmental impact without sacrificing performance.