We’re proud to share that Locala won the Gold Award in the Web-To-Store & Data category at Data Festival 2019 . These awards celebrate brands which leverage data towards a better performance and the tech providers that help them achieve outstanding results.
Being recognized for our use of mobile data to generate customer foot traffic in stores is the perfect early Christmas present. And we’d like to thank our clients SEAT and Re-Mind PHD – we wouldn’t have won this award without you – so, congratulations to you too!
SEAT partnered with Locala and media agency Re-Mind PHD to create a dynamic advertising video campaign to help customers immerse themselves in the SEAT brand universe and drive them to their showrooms. The brand ran this campaign on an always-on approach for six months. During that time, we leveraged 3rd party data to independently measure the visits generated by the campaign and optimize in real-time towards the best footfall uplift. By the end of the campaign, Locala’s real-time optimization allowed a +16% footfall uplift and SEAT estimated that the campaign generated €1.83 million incremental revenue.
Congratulations to all the nominees and winners! See the full list of winners here.
