Boosting Brand Awareness and Footfall at
Wind Creek Hospitality
"Locala’s tailored strategies have been key in tapping into our target audience in Alabama. By leveraging granular insights and in-depth consumer data, Locala helped us pinpoint the right audiences for this region. As a result, we’ve seen a significant increase in visits and brand engagement."
Tamera Dunn
VP, Communications Strategy at Archer

Archer | Wind Creek Hospitality

Wind Creek Hospitality is a premier casino-resort chain with 11 locations across the US and the Caribbean, providing a variety of gaming, dining, and entertainment experiences.

The Brief

Wind Creek Hospitality aimed to increase brand awareness and drive footfall to its three locations in Alabama. They wanted to reach their core audience effectively while encouraging visits to the Atmore, Montgomery, and Wetumpka locations.

The Strategy

In partnership with Archer , an independent advertising agency, Locala developed a comprehensive media strategy combining precise targeting with engaging creatives to maximize campaign impact and drive consumers to Wind Creek locations. 

Targeting: A key element of the campaign included Locala’s Dynamic Commerce Areas which targeted consumers in high geo-affinity zones that were within a 30-minute drive time of their Atmore, Montgomery, and Wetumpka locations. 

Creative: Locala leveraged creative that featured Dynamic Address (DCO) and a store locator. This enabled the ads to dynamically adjust based on the user’s location and always display the nearest Wind Creek property to each individual user. 

Results

Visits
data
data 9,146
CPV
data
data $4.89
Clicks
data
data 8,707
CTR
Above 0.15%-20% benchmark 0.21%
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