We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us!
What does it mean to be Head of Trading?
I see myself as the campaigns’ mechanic. I care about delivery, performance and profitability and also about finding solutions that are ‘out of the box’ if something is outside the usual workflow (which, in the digital advertising environment, means almost all the time).
How would you describe yourself?
I’m eclectic and passionate about a lot of different things, from ad tech to board games, and global politics to cats. I wrote a fantasy book that you can find on Amazon (in Italian, sorry!) and I regularly attend LARP (Live Action Role Playing) events, though not during Covid, obviously.
If you could switch positions with a colleague, who would it be and why?
I would like to try the ‘sales experience’ once in a while, to see how the world is from the other side of the barricade.
I’ve mostly worked from home since joining Locala, so I don’t have a proper desk. But in the room where I usually work, I have 3 Viking shields on the wall.
What do you like most about your job?
Sometimes, working in campaign delivery is like a detective’s job: you have to make guesses and find proof about the issues you’re facing. Only then can you find the right solution. Even with algorithms and super modern platforms, human intuition can make a huge difference.
Who’s your favorite historical character?
He’s probably not really known abroad but I really like the figure of Cavour. He was an Italian king’s counselor and guided Italy to modernity during the age of resurgence and during the reunification of the country. A pragmatic but idealistic man, with a strong sense of responsibility.
And your favorite superhero?
Captain America, because I have a sweet spot in my heart for idealists.
What can we find in your fridge?
A lot of healthy food. And hidden underneath it, some super unhealthy food too. And beer.
Connect with Andrea on LinkedIn.