We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us!

What does it mean to be Senior Trading Manager?
The main tasks of my job consist in setting-up the campaigns and making sure that they deliver in full, with outstanding performances.

How would you describe yourself?
I’m someone you can always count on if you want to have fun. I’ve always been very curious, and with this pandemic, the only positive outcome for me was that I had more time to develop my professional and personal skills: learning to play piano/music production, data courses through the DataCamp platform, photography/video, etc. I love exploring new countries and new cultures, that’s why I made the choice to live exactly 5518km away from my hometown.

If you could switch positions with a colleague, who would it be and why?
It would be with someone from the Data Science team. It’s fascinating to see what you can do with data and powerful algorithms. They will not only define the future of our platform, but more globally impact our daily lives.

What’s your most useful skill?
My dancing…no I’m kidding! More seriously, it’s staying calm under pressure. It allows me to stay focused and find solutions. No great results ever came from stressful situations for me.

What’s the craziest object you have on your desk?
Since we’re working from home and I’m sharing my desk with my girlfriend, who happens to work in the wine industry, I have a lot of bottles of wine from all over the world in front of me. Cheers guys!

What do you like most about your job?
What I like is that media trading involves working with different groups of people at Locala. I enjoy the diversity of the discussions depending on who I’m talking to. It can be regarding a creative with the designers or a more technical subject with the support team.

Who’s your favorite historical character?
Martin Luther King, because he fought to end segregation and racism in the United States but influenced the rest of the world. It’s sad to see what happened in 2020 and we can see that MLK’s job is unfortunately not done yet, but he showed us the way.

And your favorite superhero?
Thor. He’s portrayed as a very masculine figure but behind all his muscles, he’s one of the superheroes with a big heart – he’s caring and loyal. I especially like his humor.

What can we find in your fridge?
As I’m willing to be a true Canadian, you will always find a can of maple syrup in there.

Connect with Geoffrey on LinkedIn.