Baromètre Retail Insights by Locala, edition 2025
“In 2025, retail is accelerating its transformation, driven by the rise of artificial intelligence (AI), data, and the omnichannel experience.
Far from being mere trends, these developments have become strategic imperatives for companies looking to remain competitive in a challenging economic environment and an ever-evolving market.
It is undoubtedly a year of (rapid) trade-offs but also one of strategic innovation, with retail companies at a decisive turning point. The battle will be won by companies that can innovate quickly through technology
while maintaining a balance between personalization, long-term engagement, and profitability.
Companies that successfully navigate these demands will secure long term success in a complex and diverse market. Another key challenge will be integrating data protection, which now plays a central role.“
Sandrine Préfaut, General Manager Europe, Locala
Discover the 2025 edition of the barometer Retail Insights by Locala
In the fourth edition of its “Retail Insights” barometer, Locala takes a closer look at retail trends in Europe, and deciphers all those changes that are shaking up the sector.
An interdisciplinary approach
Conducted in collaboration with research firm Marketing Insights, this barometer is based on a three-step approach: an international trend book, a qualitative B2B survey of industry executives, and a quantitative B2C survey of 4,000 European consumers.
