London, December 17, 2015 – Locala (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category.
The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded Locala with the prestigious honour due to its creation and innovation in the mobile space, in particular its vision to bring full transparency to the sector through its industry leading technology. Notably, the launch of the mobile AdVerification Score by Locala this year was recognised by the Cristal Festival as a breakthrough for advertisers, bringing accountability and tracking mobile investments made by brands.
“The Best Start-Up award was created this year in order to reward innovations in technology that reinvents the relationship between brands and their consumers” said Christian Cappe, President and Founder of Cristal Festival. “Today mobile is the driving force behind innovation that revolutionises advertising as we know it. The jury is pleased to present the first ever Best-Start-up award to Locala, a very promising mobile player.”
“Locala was created with a mission to ensure advertisers and media agencies have control on their advertising campaigns through new measurement standards. To receive this award from such a renowned panel of judges, gives us certainty that our vision for the mobile marketing industry is accurate,” explains Christophe Collet, CEO of Locala. “We are delighted to celebrate our first international award with our team and client partners worldwide. With this industry recognition, we will set our sights high for more successes in 2016.”
Having raised $8 Million in funding earlier this year and doubling its staff in just six months, Locala is finishing 2015 on a high note with two consecutive awards. In November, the company was recognised with the Revelation Award of the Year, for companies with impressive growth by the Deloitte Technology Fast 50 in France.
The Cristal Festival welcomes more than 1000 international executives and professionals from the advertising and creative worlds in Courchevel, France, every year. This internationally-recognised event brings the year to a close by celebrating the most innovative and noteworthy efforts in the industry in various award categories. The Marketing Innovation category rewards creative pioneers reinventing technology to better serve consumers in the advertising industry.