Locala Expands US Footprint; Appoints Frederic Joseph US CEO of Locala

NEW YORK – March 22, 2016 – Locala (Success for Mobile), a fast-growing adtech company has appointed Frederic Joseph CEO of its US operations.

Joseph will be based in New York City at Locala’s US office and will oversee all aspects of the company’s North American business. To accelerate their US expansion, the company also recently moved into a larger office at 36 Cooper Square, former home to other Silicon Alley success stories like Foursquare and Curbed. 

In his new role, Joseph will help position the Locala brand for the American market and increase awareness for its mobile-native technology platform that utilizes premium programmatic expertise and provides transparency for ad impressions and conversions in both mobile browsers and applications. Joseph joined the company in 2015 as Global COO and will also retain this position at Locala. 

“The US represents the largest opportunity for Locala, yet it is also the most competitive market. With our strong premium offering, full transparency and 100% viewability guarantee, I’m confident we’ll continue to forge successful partnerships with brands by helping them achieve the results they’re seeking in their mobile campaigns,” said Joseph. “I am excited to be moving across the pond and overseeing our efforts in the States, as well as growing this part of the business.”

Joseph came to Locala with an accomplished track record in the advertising industry. Previously, he was CEO EMEA of Performics and Chief Digital Officer Worldwide of ZenithOptimedia. He has also served as as Managing Director of Vivaki Nerve and President for the Internet Advertising Bureau (IAB) France.

“Locala has seen rapid growth over the past 12 months with expansion to Latin America and APAC. We have opened offices in Brazil and Singapore and now have a presence in all major markets,” said Christophe Collet, Founder and CEO at Locala. “The biggest market is of course the United States. With Fred’s move and new role, he will drive our international growth and establish a long-term strategy for our US expansion.” 

Locala is gaining momentum in the US and has just recently been selected as one of eighteen startups to participate in the ubi i/o accelerator program. Alumni companies of the 2015 ubi i/o have tallied over $50M in total funding and have secured 150+ sales contracts in the US. Fred Joseph will participate in this program alongside CEO Christophe Collet in New York City from April 18 to June 24, 2016.   

News coverage in CynopsisMedia  

Pierre Gauthier joins Locala as Head of Publisher Management and Development

Paris, 15 March 2016 – Locala (Success for Mobile), a fast-growing ad tech company announced today that Pierre Gauthier will join Locala in a newly created position, as Head of Publisher Management and Development. 

Gauthier’s new role is strategically important for the accelerating growth of the company, and he comes on board to help reinforce Locala’s premium programmatic offers. He will oversee and develop key partnerships and private deals between Locala with publishers and ad networks around the company’s global offices (EMEA, US, APAC, LatAm).

“I am very pleased to welcome Pierre Gauthier to our rapidly expanding team,” said Christophe Collet, Locala CEO. “Pierre brings valuable experience for developing strategic partnerships with major publishers both in France and internationally. The timing of his arrival is perfect as we are even more committed to guaranteeing more secure and only high quality mobile programmatic offerings for our clients.”

“It is with great pleasure that I join Locala in this newly created role that will refine the company’s current offers,” said Pierre Gauthier. “I am looking forward to working with the global teams to enrich our audience buying offers and uphold our guaranteed delivery promise. It is an honour to be able to contribute to Locala’s continued international success.”

Gauthier joins Locala with more than a decade of experience in the digital industry within promising start-ups as well as major international companies. He launched the French subsidiary of Widespace, a Swedish group, as co-Director and Director of Partnerships in 2013 and established a network of premium mobile publishers across Europe. Prior to leading Widespace in France, he was the Digital Business Development Manager at Publicitas, and earlier in his career he was Head of Publisher Development for Horyzon Media.

News coverage in MobileMarketing Magazine

News coverage in MediaPost

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