2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots.
And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions in a bid to go back to normal and kick-start recovery. This is fantastic news for non-essential businesses such as fashion outlets, hairdressers, bars and restaurants, who saw their foot traffic decrease by 40% year-on-year because of the pandemic (COMEOS).
As we enter a phase where brands and retailers will welcome customers eager to go back to stores, this is prime time for you to re-engage with your audience on all levels and get them through your doors. Drive-to-store advertising is the perfect way for you to do so (yes it is, we wrote a whole handbook about that).
At Locala, we’re here to help your brand succeed. We want to see busy stores, popular restaurants and thriving car dealerships. By using Fusio, our drive-to-store platform, you can:
- Be top-of-mind for customers thanks to our proprietary and impactful ad formats.
- Reconnect with your audience through effective affinity targeting, granular audience clusters, and precise geotargeting.
- Get all the support you need with our campaign management tools.
Look at the results major brands like Volkswagen, Brico & BricoPlanit and Dr. Oetker achieved from running a drive-to-store campaign with Locala.
Get in touch with us to see how we can help you drive customers back to your stores, dealerships and restaurants.