New York, NY, March 1st, 2023 – Locala, the leading commerce media platform, today announced the appointment of Mary Layden as VP of Marketing for the US market. A SaaS and AdTech veteran, Mary has a successful track record driving revenue growth and developing impactful marketing strategies for companies with a global reach.
“I am excited to join the Locala team at a pivotal time in the company’s global expansion,” said Mary Layden. “With new user data privacy regulations being implemented in the US, I am excited to bring a privacy-by-design commerce media solution to brands looking to maximize the impact of their ad spend while staying compliant. “
Prior to joining Locala, Mary served as Director of Marketing, North America for CARTO, the world’s leading cloud-native Location Intelligence platform. In that role, Mary was responsible for leading the North American marketing strategy, implementing a wide range of integrated campaigns designed to increase brand awareness and drive regional growth.
“We couldn’t be more excited to welcome Mary Layden to our Locala family as the new Vice President of Marketing for the US market. Her extensive industry background and exceptional skills will be instrumental in achieving our global growth strategy.” noted CEO of Locala Christophe Collet.
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
To learn more, visit asklocala.com