For the first time, S4M won a Creative Media Award presented by MediaPost in the Mobile Media Category!
After two rounds of judging by a panel of industry experts, our Subway Campaign came out as the winning campaign in the Mobile Media category. The campaign leveraged real-time location based targeting to boost foot traffic into Subway’s restaurants. Consumers up to 400 meters from a restaurant location saw a unique ad with a tailored message displaying the distance to a nearby Subway restaurant. The campaign objectives was to achieve 200,000 visits to the store locator but the campaign exceeded the goal by 31% and acquired 262 160 visits within 30 days. The results delivered a 46.72% uplift in visits to Subway restaurants across France.
The Creative Media Awards (CMA) was created by MediaPost more than a decade ago to honour and celebrate creative ideas. The CMA has various categories such as content marketing, outdoor media, online media – search, multicultural media, and mobile media. This award is given to the most creative idea that drove a campaign along with all the execution of this idea, including process of buying, planning, and the strategy.
The 2016 jury was an impressive mix of experts and thought leaders across the industry like, Kristen Colonna, Chief Strategy Officer of OMD USA, Carl Fremont, Global Chief Digital Officer of MEC Global and Kathy Kline, EVP, Managing Director of Starcom USA. The awards reception was held on on January 26th, 2017 at The Yale Club in New York City.