The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our Locala Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece.
As brands explore the new retailer media network trends, we’re happy to share how Locala’s ten years of machine learning optimization assists the world’s top advertisers with exclusive cross-retailer strategies, competitor conquesting campaigns, and independent measurement. These capabilities enable our clients to expand their visibility and pivot to meet industry-wide changes in consumer demand in real-time.
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