Locala’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited
NEW YORK, NY June 7, 2016 — Locala (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. Significantly, Locala is now the only service currently accredited by MRC for certain important mobile post-click metrics, including landings for browsers, and installs and opens for apps.
“We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC,” said Christophe Collet, CEO of Locala. “With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns.”
As a result of this independent third-party accreditation process, Locala’s measurements are now validated to provide marketers with assurances that its metrics comply with rigorous MRC standards and IAB/MMA/MRC measurement guidelines. This accreditation was granted for measurements based on Locala’s proprietary technology for HTML5 ad formats.
“Congratulations to Locala on becoming a MRC accredited company and the only player to have accreditations on mobile post-ad metrics today. We leverage the Locala platform for branding and performance mobile campaigns for some of our most valued-clients. This accountability is very important us, and the industry as a whole,” said Benoit Cacheux, Global Digital Director, ZenithOptimedia.
“MRC is pleased to congratulate Locala for this achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council. “Locala’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards, and accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.”
Today some in the industry simply count an ad impression as served from a hit from the ad request. The Locala technology for HTML5 formats surpasses the current industry standard for served impression counting and considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile.
Locala’s MRC accredited capbilities
