Locala Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving.

NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Locala. The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising. Since 2011, S4M’s technology has consistently evolved, using machine learning algorithms to learn from consumer movements and their response to tens of thousands of campaigns. This unique, fully automated approach has resulted in a platform that is unmatched with regards to both hyper-localized campaign performance and granular measurement capabilities. The company has also scaled its business globally, now operating in over ten countries and performing campaigns in dozens more.

S4M’s move to the Locala name is designed to better represent the company’s complete suite of advertising and measurement solutions and cement its focus on supporting location-based businesses. Current worldwide events have increased the frequency with which consumer buying patterns have changed, and Locala has been designed from the ground up to create and sustain reliable revenue streams via physical or eCommerce traffic.

“It’s important that communities have thriving restaurants, busy shops, and successful auto dealerships! Physical stores are THE social bond that ties us all together. Everyone needs them. Everyone loves them.,” said Christophe Collet, Locala’s CEO. “Our mission is to help them to adapt to the new, post-covid world. This world is a hybrid where the customer journey is no longer digital or physical, but rather it is both at the same time”

“Locala is the perfect name to describe the power of our platform. We are unique in the industry with our ten years of machine learning algorithms continuously optimizing towards one goal – Drive more consumers to stores and prove the results.,” said Cameron V. Peebles, Locala’s Global Chief Marketing Officer. “We know that the marketplace views us as a globally insightful platform that can create local impacts. Whether it’s for audiences, analytics, attribution or activation, our data never sleeps and we are always thinking of new ways to accelerate client ROI.”

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants, & auto brands, Locala is the recognized leader in driving consumers to physical and ecommerce stores, as well as proving the results. Locala’s powerful & complete suite of digital marketing products provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2011, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

Locala receives MRC accreditation and is currently the only platform to have certification on mobile post-click ad metrics

 Locala’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited

NEW YORK, NY June 7, 2016 — Locala (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. Significantly, Locala is now the only service currently accredited by MRC for certain important mobile post-click metrics, including landings for browsers, and installs and opens for apps. 

We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC,” said Christophe Collet, CEO of Locala. “With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns.” 

As a result of this independent third-party accreditation process, Locala’s measurements are now validated to provide marketers with assurances that its metrics comply with rigorous MRC standards and IAB/MMA/MRC measurement guidelines. This accreditation was granted for measurements based on Locala’s proprietary technology for HTML5 ad formats.  

Congratulations to Locala on becoming a MRC accredited company and the only player to have accreditations on mobile post-ad metrics today. We leverage the Locala platform for branding and performance mobile campaigns for some of our most valued-clients. This accountability is very important us, and the industry as a whole,” said Benoit Cacheux, Global Digital Director, ZenithOptimedia.  

 “MRC is pleased to congratulate Locala for this achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council.  “Locala’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards, and accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.” 

Today some in the industry simply count an ad impression as served from a hit from the ad request. The Locala technology for HTML5 formats surpasses the current industry standard for served impression counting and considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile. 

Locala's MRC accredited capbilities
Locala's MRC accredited capbilities Locala’s MRC accredited capbilities

Locala Scoops Best Start-Up Award at Prestigious 2015 Cristal Festival

London, December 17, 2015 – Locala (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category. 

The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded Locala with the prestigious honour due to its creation and innovation in the mobile space, in particular its vision to bring full transparency to the sector through its industry leading technology. Notably, the launch of the mobile AdVerification Score by Locala this year was recognised by the Cristal Festival as a breakthrough for advertisers, bringing accountability and tracking mobile investments made by brands.

The Best Start-Up award was created this year in order to reward innovations in technology that reinvents the relationship between brands and their consumers” said Christian Cappe, President and Founder of Cristal Festival. “Today mobile is the driving force behind innovation that revolutionises advertising as we know it. The jury is pleased to present the first ever Best-Start-up award to Locala, a very promising mobile player.

Locala was created with a mission to ensure advertisers and media agencies have control on their advertising campaigns through new measurement standards. To receive this award from such a renowned panel of judges, gives us certainty that our vision for the mobile marketing industry is accurate,” explains Christophe Collet, CEO of Locala. “We are delighted to celebrate our first international award with our team and client partners worldwide. With this industry recognition, we will set our sights high for more successes in 2016.

Having raised $8 Million in funding earlier this year and doubling its staff in just six months, Locala is finishing 2015 on a high note with two consecutive awards. In November, the company was recognised with the Revelation Award of the Year, for companies with impressive growth by the Deloitte Technology Fast 50 in France.

The Cristal Festival welcomes more than 1000 international executives and professionals from the advertising and creative worlds in Courchevel, France, every year. This internationally-recognised event brings the year to a close by celebrating the most innovative and noteworthy efforts in the industry in various award categories. The Marketing Innovation category rewards creative pioneers reinventing technology to better serve consumers in the advertising industry.

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