Camila Quintana de Locala: Por qué el conocimiento local es el secreto para ganar en los diversos mercados de Latinoamérica

Why Localization Is the Key to Marketing Success in Latin America

Latin America is anything but uniform—and for brands, that’s a strategic advantage. In this article for PRODU Opinión, Camila Quintana, Sales Director at Locala, explores why treating LATAM as a single market is no longer viable, and how localized intelligence can unlock meaningful performance. From Mexico City to Lima, she explains how brands that tailor their media strategy, messaging, and activation to hyperlocal behavior see stronger results—online and in-store.

Backed by campaign data from Mexico, Chile, and Peru, Camila shares how location-driven strategies are transforming advertising into real-world impact.