Locala has unveiled its Omni Planner platform and Planning Agents tool in Malaysia, giving marketers a unified view of online and offline consumer journeys — from digital discovery to in-store purchase and back again. Read the full coverage on ExchangeWire to see how Locala’s AI-driven agents are helping brands turn local market fragmentation into a competitive edge, with real-world perspectives from Locala APAC managing director Vincent Pang and UM Malaysia CEO Sue Anne on the future of agentic advertising.

Read the full story on ExchangeWire