Locala welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company.
Prior to joining Locala, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 and has held various positions ranging from Traffic Manager to Head of Product & Innovation. His primary mission at Locala will be to grow the company’s partnership network with strategic programmatic players, data partners, measurement services, SSPs and premium publishers in the industry.
“I am excited to be joining Locala to spearhead new partnership initiatives for our technology and our clients. I believe that expanding our partnerships is key to empower marketers with more choices and flexibility in their mobile campaigns,” explains Nicolas Saraiva Da Silva. “Our technology stands out in the industry because of our open and agnostic approach.”
Earlier this year, Locala joined forces with Integral Ad Science, to make their viewability measurements available to the platform’s users. In addition to this, the company partnered with Factual to offer near real-time measurements of foot traffic in physical shops from online mobile campaigns. Finally, the company also started working with Zvelo to combat ad fraud with a sophisticated invalid traffic (SIVT) dataset filtration.
Read the news in Mobile Marketer
See the announcement in French on CB News, Offre Media, Stratégies, Air of Melty & Pub Digitale .