Singapore, 5 April 2016 – Locala (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC.
After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid success in five other markets. The Locala family has now grown to over 85 employees with offices in the US, UK, France, Germany, Brazil and Singapore and continues to grow its global footprint and worldwide client base. Their mobile-native proprietary technology provides advertisers and media agencies a transparent evaluation and optimisation of mobile campaigns in real-time.
“We have high hopes for the APAC region, as the mobile landscape here is set to grow exponentially. Locala’s expansion into Asia with an active office in Singapore is a significant milestone for us. This is a market with huge growth and mobile potential, and provides great opportunity,” explained Christophe Collet, CEO, Locala. “We are unique in the industry to guarantee transparency and 100% viewability. We are excited to deliver this to the APAC region.”
Locala’s APAC office is based in Singapore with operations headed by Gavin Buxton, Vice President of Sales APAC. Gavin is responsible for the regional expansion of the company and is highly active with the IAB and other industry bodies to advance the education and standards of the mobile digital space within APAC. With over 15 years experience in digital marketing including leadership roles at Turner Broadcasting, LinkedIn and Microsoft, Gavin brings a great depth of knowledge and understanding to the fast-changing mobile industry and its related opportunities for consumers, publishers and brands.
“Increasing mobile adoption has led to a fundamental transformation in consumer behaviors. Asia Pacific is a true mobile-first region and will continue to be a leading market. Harnessing these opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is key to mobile marketing success. Today, end-users are seeking non-intrusive, contextual and creative advertising experiences and Locala provides marketers a smarter way to deliver engaging brand messages,” said Gavin.
“At Locala we are focused on delivering a unique approach for marketers based on data-driven strategies. Understanding locational behaviors and leveraging powerful data insights to truly target and retarget is crucial for a brand’s success across any medium,” Gavin adds.