MediaPost has named the finalists for their 2018 OMMA Awards, and we are proud to share we have been shortlisted in the group of Online Marketing in the category of entertainment and movies. Entrants in the Online Marketing group are judged based on creativity, innovation, and results.
Locala is nominated for our partnership with Sony Pictures on the drive-to-store campaign, “Going from the Small Screen to the Big Screen,” for the movie The Dark Tower. We’re excited to add that Locala is up against two media giants, Fox Networks and Viacom.
The month-long campaign exceeded expectations by reaching roughly two million mobile users in Singapore, almost 40% of the Singaporean population. The cutting-edge campaign allowed Sony Pictures to creatively increased awareness and provide consumers the convenience to view the movie trailer, book the next showing and obtain directions to the nearest theater.
The 2018 OMMA award ceremony will take place October 1st in New York City. Media Post will be hosting this year’s event at the renowned music venue, The Cutting Room.
Best of luck and congratulations to all the nominees! You can find a complete list of the nominees in each category here as well as an opportunity to vote for us as a Member’s Choice. Be on the lookout for the results!