Locala, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM.
Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data. Thanks to this partnership, Locala can now provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights in order to meet their business objectives.
“Partnering with zeotap provides us with audience segments based on real-world consumers and their behaviors. This coupled with our already hyper-precise location data and audience targeting capabilities will allow us to further reach the right audience at scale, ultimately driving incremental in-store visits on behalf of our clients.” said Stan Coignard, Americas CEO and Co-founder of Locala.
With access to zeotap’s deterministic audience insights mid and post-campaign, Fusio by Locala will be able to optimize strategies in real-time and further provide insights into in-store visitors as well as the engaged audiences within any advertising campaign – through the implementation of a lightweight pixel.
“Quality, transparency, and results are what we stand for. We want to help brand marketers all over the world achieve their objectives and better customer acquisition, cross/upselling and reduce churn. Our end-to-end digital solutions based on the highest quality data at scale allows us to do that. Through the partnership with Locala, we want to make this a reality and bring this data to the hands of any brand wanting to implement a holistic marketing strategy.” says Daniel Heer, CEO & Founder of zeotap.