Industry veteran, and current Chief Revenue Officer, Ed Silhan, expands his role to fuel company growth across the US, Canada, and Latin America.
New York, New York, June 30, 2022 – As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan to Managing Director & CRO, Americas effective July 1, 2022. “Since joining Locala in 2018 as Chief Revenue Officer, Ed has been instrumental in building and leading our sales efforts throughout the region,” commented Mr. Collet, “and I know he is the right person to help take Locala to the next level.”
Prior to joining Locala, Mr. Silhan held senior leadership positions at industry powerhouses including eBay, PayPal, SITO mobile, and Meredith Corporation. His track record of building strong client relationships and driving incremental business through his vast network of industry contacts was key to fueling Locala’s expansion into the US market.
“I am honored to be part of such an incredible team, and I look forward to working together with Christophe, as well as our talented sales and operations teams in the US, Canada, and Latin America, to bring Locala’s drive-to-store platform to even more brands. We’ve got an exciting future ahead of us here!” said Mr. Silhan.
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.