Each year, The Drum Marketing on Mobile (MOMA) Awards puts a spotlight on the industry’s best campaigns from brands and agencies across mobile.

Locala helped Pernod Ricard deliver a mobile campaign across airports in the UK to drive consumers into Duty Free stores with real-time footfall visit measurements. This success campaign has been nominated four times in this year’s MOMA for the following categories:

  • Most Effective Mobile Advertising Campaign/Strategy
  • Most Effective Programmatic Buying Mobile Campaign
  • Best Use of Location Based Services
  • Best Use of Data

This campaign integrated data from Factual to measure visits into shops and delivered overall store visits uplift by 70%. The Best Use of Location Based Services stood out for judges as one of the most competitive categories as the industry finds more sophisticated strategies to apply mobile location data in their campaigns.

Congratulations to all the finalists this and many thanks to Pernod Ricard for this outstanding campaign!