London, 4th June 2015 – Locala (Success for Mobile) has today announced an $8 Million Series A round of funding from Entrepreneurs Venture and Bpifrance digital fund to grow its mobile performance technologies globally (www.s4m.io).
Already boasting a strong suite of products that make mobile perform more for businesses and an enviable client list including many household names; BMW, Levi’s, Cartier and Disney to name just a few, the injection of funds will be used to continue technology innovation and expand its commercial team in a bid to vie for pole position in the sector. With a patent-grade analytics and programmatic mobile demand platform which applies intelligent technology to proprietary big data, the company is able to skillfully master all the challenges of mobile advertising for its clients; including Open RTB (Real Time Bidding) Bidder, Mobile Adserving, Tracking, Media Buying Optimization and Purchase Funnel Management.
Comscore predicts mobile advertising to be worth a staggering $28 Billion by the end of 2015 and it is expected to double that of desktop ad spend – reaching a colossal $50 billion – in just two years’ time. Locala plans to be at the forefront of this huge advertising budget shift, offering the technology and expertise to both SMEs and enterprises that enable their marketing efforts on mobile to excel.
“We plan to double the technical team, adding data scientists, developers and engineers by the end of 2015, giving Locala an early technological lead,” explains Christophe Collet, Founder and CEO of Locala. “We will also triple our sales team enabling us to grow our presence internationally in particular the UK and US.”
Widely recognised as among the best retargeting solutions for mobile, Locala already manages over 1,000 campaigns every year for 150+ Premium Advertisers such as Renault, McDonalds, AXA and Samsung, combining their technology, data and expertise to increase the optimisation of every Euro spent by advertisers into mobile.
Using the power of artificial intelligence, Locala is unique in offering a comprehensive software suite that provides programmatic advertising, predictive analytics and an ad-server to control the visibility of formats while monitoring the risk of fraud. Its holistic suite also includes a tracking tool to analyze Lifetime Values in real time (both in app and mobile web), CRM analysis technology (mobile and web applications) and an optimization algorithm in real time (programmatic).
“Locala is already the sector leader in France thanks to their proprietary technology and deep industry know how. Our investment will accelerate the international expansion and we’re looking forward to supporting the highly talented team’s rapid growth”, said Bertrand Folliet, Partner at Entrepreneur Venture.
“We are delighted to assist Locala in their journey on global expansion,” concluded Nicolas Iordanov, Director at Bpifrance Investissement. “The technology developed by Locala will enable them to offer clients what was previously impossible thanks to a smart combination of AI and analytics, greatly assisting customers who are communicating via mobile.”
Locala has been financed by its founders until the Series A round and profitable from day one with revenues for 2015 expected to increase 150% on the previous year.
About Locala (Success for Mobile) has built the most advanced performance advertising platform for mobile in the world. It includes two offering; FUSIO by Locala – an analytics tool that uses an algorithm to predict, serve, measure, optimise and deliver mobile ad campaigns in real time, and YANCO by Locala – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time.
Founded in late 2011 by pioneers of the mobile marketing world, Locala now has over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally. www.s4m.io
About Bpifrance Digital Fund
Bpifrance Digital Fund is a French State capital fund targeting midsized digital technology companies. With €300 million under management, it is funded by Caisse des Dépôts and managed by Bpifrance. Launched by the French State as part of its Future Investment Program, the fund co-invests in technology companies with strong potential for innovation and growth.
About Entrepreneur Venture
Entrepreneur Venture, set up in 2000 by entrepreneurs, is a private equity specialist investing in media, technology and industrial companies. With more than €400 million invested in more than 90 companies to date, Entrepreneur Venture is one of the leading French investors specialized in private SMEs/SMIs in France.