Locala announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date.

With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with both Android and Apple. The ad can be designed to offer event tickets, promotions, discounts or a simple sales reminder. Once the card is saved in the user’s wallet, the Pass-to-Store ad can trigger a notification to remind consumers of their available offer.

With the Pass-to-Store, an automotive dealership hosting an open house can trigger reminder notifications to consumers on a pre-determined day and time ahead of the event.

Notifications are pushed directly from the user’s wallet application, essentially acting as owned media for brands to retarget users that have interacted with their ad. Now, advertisers can effectively re-engage consumers by strategically delivering communications at a given time or date to increase the chance of incremental in-store visits and create more effective ad experiences.

“We are very excited by the release of the new Pass-to-Store format. It is the perfect technology to bridge online advertising at scale with what consumers are experiencing in real-time, at a very local and targeted level. Brands can stay top of mind with their consumers by being able to focus their efforts where their retail stores and locations actually are!” Christophe Collet, Founder and CEO.

To learn more about our new Pass-to-Store ad format, watch this short video.