We are delighted to announce that Locala has won the La Nuit des Rois 2019 Gold Award for Best eBusiness & Drive-to-Store solution on March 14th, 2019! Organized by French digital marketing media Viuz, La Nuit des Rois awards celebrate the best digital marketing solutions in the French market based on two major criteria: performance and innovation. We were honored to be shortlisted among some of the industry’s greatest and to attend this prestigious event alongside them.
Our Rexona Protection Active+ campaign came to be when Unilever and media agency Mindshare called on us to create a mobile advertising campaign for its new antiperspirant range. So, we devised a moment marketing campaign to engage with customers by displaying personalized messages depending on the time of day and the app shoppers were using. What characterized this approach was its ability to measure the true impact of ad exposure on antiperspirant sales by comparing the sales results of a specific city targeted with Locala’s campaign with those of a non-exposed sample city. With an 11% sales uplift on the new Rexona range in the targeted city, and a 9% and 12% sales uplift on men’s products and women’s products respectively, the campaign’s results were overwhelmingly positive, which led to its nomination in this year’s La Nuit des Rois awards.
Locala was up against some very impressive contenders and we are beyond happy to have won the Gold Award for the eBusiness & Drive-to-Store category! However, this moment marketing campaign would not have been possible without our partner media agency, Mindshare. Congratulations to you, too, for making this happen!
We are humbled by this win, which reflects the hard work of our teams who keep on pushing boundaries every day to deliver innovative drive-to-store campaigns. Keep up the good work!
Congratulations to this year’s shortlisted! We had an amazing time celebrating all of you. Looking forward to a fulfilling year!