We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us!

What does it mean to be Insights Manager?
Data is central to my role, which involves highlighting key trends and spotlighting nuggets of information to tell a story. My goal is to show the strengths of our location insights offerings through data visualization for pre- and post-sales efforts. I primarily work with account management for campaigns analysis to help strategize future recommendations. I think of this role like being a detective as I’m “uncovering” the 5 W’s – who, what, where, when, why, and how – which is vital for us and clients alike for learning and future enhancements.

How would you describe yourself?
I’m an eternal optimist, a very calm person, and a team player. As I love to listen and bounce off ideas – please do not hesitate to reach out! I live for organization and planning even if my desktop looks like a nightmare right now! Also, don’t be surprised if you get a message from me super early in the morning – I’m such an early bird and usually wake up before sunrise.

If you could switch positions with a colleague, who would it be and why?
Definitely one of the designers! While I’m certainly not the most artistic or creative person, I know that it has to feel amazing creating an ad and then actually seeing your work online! I think it’d be interesting to see how I would interpret the brief/proposal and how my ad would look in comparison to a designer’s – which I know they would win hands down!

What’s your most useful skill?
As no one day is the same, being able to adapt and be flexible are key! I love to challenge myself and learn something new – especially as it can always help the team.


What’s the craziest object you have on your desk?
Not sure how crazy it is since we’ve been working from home, but Tide2Go is such a lifesaver and a must-have, with me at all times. Another random object I have is a Matryoshka doll.

What do you like most about your job?
I love the fact that I get to work internally with so many different teams and people. We all bring our own perspective and take when we brainstorm, allowing us to create worthwhile data insights collateral and/or presentations. We’re all great communicators even with us all working from home.

Who’s your favorite historical character?
I don’t have an exact person in mind, but I feel most inspired by those who went against the conventional norms of their time. It takes such strength to think differently and raise questions that make you a leader and not a follower.

What can we find in your fridge?
It depends on what I find at the grocery store and what’s in season, but staples for me are cheese, tzatziki, tons of fresh vegetables, and raspberry jam.

Connect with Laura on LinkedIn.