Locala’s Chief Marketing Officer, Grant Gudgel, joins Ari Paparo on the Marketecture podcast to unpack how AI agents and location intelligence are reshaping omnichannel campaign planning. From market-level insights that outperform national averages, to activating across CTV, DOOH, mobile, and audio, Grant breaks down what “adaptive advertising” really means, and why Locala is built differently from traditional DSPs.

Listen to the podcast on Marketecture