In 2022, the automotive industry faced a number of challenges – from increasing economic concerns to rising inflation and supply chain disruptions. In order to stay competitive, many brands have relied on their marketing strategies to help drive sales in what is an unusually tough market. In fact, this year, the automotive industry is expected to spend over $18 billion on digital advertising in the US alone, a 10% increase from the previous year.
At Locala, we’ve seen similar trends among our automotive customers. Our Commerce Media Platform has helped brands like Audi and Volkswagen leverage consumer insights and location data to grow brand awareness, drive consumers to store, and increase revenue. Most recently, we partnered with a luxury automotive OEM on a holiday campaign who was looking to drive Hispanic audiences to their dealerships in key regions. Read on below to find out which targeting tactics and channels helped drive increased foot traffic to their dealerships!
The Client
A leading automotive luxury OEM wanted to launch a holiday DOOH campaign that would reach hispanic audiences within close proximity to their dealerships within the Miami, NYC and LA markets.
The Strategy
Los Angeles
Miami
New York
DOOH + Mobile
Locala implemented a multi-channel campaign across DOOH and Mobile, with custom creative specifically targeted to hispanic audiences.
The Results
Through a location-first targeting approach and a multi-channel activation strategy, Locala was able to greatly increase visitation rates to the brands top dealerships:
- 0.11% Visitation Rate
- 2K+ Visits
- $21.58 CPV
Overall, Locala was able to create a highly effective campaign that reaches the client’s target audience at the right time, on the right channel, in the right place.
If you’re interested in learning how location intelligence might work for you, reach out to our team using the form below!