Join Locala at DMEXCO 2016 in Cologne and meet our team to discuss and learn about the latest mobile advertising trends.

Don’t miss our events at Dmexco this year and mark down these sessions in your agenda! We would like to meet you during the conference, stop by our booth in Hall 7, booth E061-F068. To book up a meeting or demo sign up here!


Identifying fraud in mobile campaigns
Wednesday September 14th, 2016, 1:45pm-2:15pm
Speaker: Christophe Collet, Locala CEO
Location: Hall 7, booth E061-F068

The mobile advertising industry today is facing increasing fraud concerns such as viewability and non-human traffic. In a study by Locala earlier this year, we found that suspicious clicks account for 26% of the total mobile ad spend. When looking at post-ad measurements, 48% of clicks does not actually arrive on the mobile landing page. How can mobile campaigns avoid these pitfalls as ad spending is on the rise? How can we as an industry redefine mobile campaign measurement standards to ensure substantial and sustainable ROIs?

Mobile Engagement Currencies You Can Trust
Thursday September 15th, 2016, 1:00 pm-2:15pm.
Speaker: Christophe Collet, Locala CEO
Location: Work Lab 1 (Congress Center – Level 2)

Mobile ad spending already exceeds $100 billion USD worldwide, making up 54.9% of the global digital ad spending budget. As investments accelerate, so does ad fraud and ad blocking concerns, will this industry be sustainable without advertiser confidence and user acceptance? It is time to embrace true indicators for high quality mobile engagements and sustainable value. By eliminating unreliable measurement and putting the user first, we will elevate the industry’s quality standards, bring advertisers peace of mind and the best experience for end-users.

Locala Live Product Demo – FUSIO by Locala
Thursday September 15th, 2016 at 12:45pm-1:15pm
Speaker: Jean-François Coutanceau, EVP Operations at Locala
Location Hall 7, booth E061-F068

Discover the FUSIO by Locala tracking and analytics platform for advertisers to monitor, understand, and optimise their mobile advertising campaigns. This is the only platform with MRC accreditations for post-ad metrics including active app installs, app opens and true arrivals on mobile landing pages. Attend the live demo of FUSIO by Locala to understand every stage of a mobile campaign from campaign setup, creating a personalised evaluation dashboard, and generating real-time data visualisation reports. This technology helps advertisers understand and identify true indicators of campaign success and ensure their mobile ad investments are sustainable and substantial.

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