Category: Past events

The Locala team will be present at DMEXCO 2018 in Cologne! Be sure to stop by our booth to demo our brand new SaaS platform and AdBuilder.

Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly.

If you couldn’t make it to New York this year, we’ve got you covered. After three days of intense discussions and discoveries, we’re bringing you the trends that stood out at the National Retail Federation’s trade show. This year, the conference highlighted retail’s importance as a massive data generator and raised the question of what could be done with all of it. The general consensus is that making data work harder is set to be a key theme for 2020, and data providers will play an extremely prominent role.

Our team was on hand at NRF and compiled the following takeaways from the 2020 edition.

Personalization

It’s high time retailers made the most of their customer data. While a majority is already personalizing their online shopping experience, they should also start looking into offline customer journeys. From differentiated ads to virtual fittings in-store, consider using AI to enhance your marketing strategy and offer your customers more accurate deals.

Accelerating the buying journey

Consumers are over-solicited. If you want to reach them, think about  focusing on cutting down wait times, making online and offline purchasing faster and cutting down queues in stores.

Increasing store visits

In-store purchases still make up a significant proportion of total sales, and it’s vital retailers drive enough customers to their stores to have a return on investment on their bricks and mortar. By identifying which people are more likely to visit your store, you can better target your advertising, lower your costs, and increase store visits.

Being customer centric

Understanding each customer on a personal level will make it easier to understand who they are and what resonates with them. By placing data at the heart of your strategy, you’ll be able to understand what makes your customers tick and what they expect from your brand. But don’t forget to respect their privacy. Just because you have access to data doesn’t mean you should use it. Regulations like GDPR and CCPA are here to stay, so make sure you’re respecting both the law and your customers’ personal preferences.

End-to-end traceability

Tracing the life of a product – from creation to sale – is set to become the norm. You’ll just need to insert a chip into the packaging and have access to a traceability platform or app. Once you’ve created your product’s digital profile and it’s available off the shelf, the only thing you’ll have to do is scan its QR code on the platform, which will display its traceability from its creation to that particular moment in time.  But beware of privacy issues. If you don’t want to land in hot water, keep in mind that your tracking should probably stop once your product’s been purchased.

Original customer journeys

Customers are increasingly looking for exceptional buying experiences. With Scan & Go technology, you can take your first step towards engaging purchasing journeys. Customers will be able to scan your products’ QR codes with their smartphone and be redirected to your brand’s web app. There, they’ll just have to fill their basket and pay online – without going through in-store checkout. Another idea is to use dynamic digital labels directly linked to your back office to help you manage your products’ prices in real time, switch labels and automatize display changes. Or, you could also consider using QR codes or NFC to facilitate interactions between your brand and customers by giving them more information about the product they’re interested in via their smartphone. They would then be redirected to a web app that explains what’s new in your store or special offers available, enabling sales assistants to dedicate their time to the selling act itself.

Importance of brick-and-mortar stores

We can even go as far as to say stores represent a wealth of information for retailers, who can manage and consolidate client data to improve their shopping experience. There are many sources of information, from connected devices to employees and clients. By using them, you can monitor their in-store behavior and link this data to sales information to cut back on costs and increase productivity. This information is paramount to improve the buying journey and engaging further with your consumers. Some brands go even further and connect physical documents (like catalogs) with digital content in order to capitalize on their investment and push their offer to consumers on different platforms. By scanning a product’s picture in your brand’s app for example, consumers are redirected to the product’s webpage where they can read about it, save it in their wishlist or buy it.  An unprecedented way of driving consumers to your store.

We’re looking forward to seeing how the trends from NRF play out and counting down to next year’s show!

The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

This leading global trade association recently announced the appointment of several new members to its Global Advisory Board, among whom is Nicolas Rieul, Global Chief Strategy & Marketing Officer at Locala. These new members will play a key role in pushing the association’s agenda forward through continued global expansion, research and diminishing the gap between governments, businesses and the consumer application of location intelligence and contextual data.

In order to cement its international status, the LBMA is now opening new offices in Paris. This French branch will be the association’s 20^th local entity and will be lead by Nicolas Saraiva, SVP Partnerships at Locala. The association is now looking for founding members to join its French office. To mark this launch, LBMA France will be hosting an event on Monday 26 November. It will be a unique opportunity for prospective members to meet Asif Khan, Founder and President of the association.

This event is open to all professionals who would like to become part of LBMA France.

Registration and information here.

Locala will be at Festival of Media LatAm in Miami this year!

We are excited to be welcoming FOMLA attendees to our Oxygen Bar. Stop by to boost your energy levels and be in great shape to keep up with everything that will be going on during this unique event.

Feel free to fill out the form below to book a one-to-one meeting with our team!

Do not miss Stan Coignard, Locala’s Americas CEO, who will be speaking on October 29^th at 2:30 pm in the Control Zone area.

He will be covering the topic of cleaning the digital space in LatAm with Annabelle Morand, CEO LatAm Webedia and Vanessa Gonzales, MD Digital Business Latin America, Omnicom Media Group.

Adding to the excitement of attending this year’s FOMLA, we have been nominated for the Festival of Media LatAm Awards in three categories:

• Best Use of Programmatic
• Best Use of Data
• Effectiveness Award

The results will be announced October 29^th at one of Miami’s most luxurious resorts, Turnberry Isle.

Not going to Festival of Media LatAm? Drop us a message and we will be in touch.

Locala vous donne rendez-vous le mardi 2 octobre au Mama Shelter Marseille pour un petit-déjeuner spécial drive-to-store.

Avec la participation exclusive de Nicolas Pons, Directeur Digital, Média & CRM, Groupe Bertrand, qui partagera avec vous son retour d’expérience.

Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache réellement derrière la promesse de « générer du trafic en points de vente » ?

Quand on sait que 92% des achats opérés en France se font en points de vente physique, et que 70% des français fréquentent un super/hypermarché chaque semaine, comment garantir que le trafic mesuré en magasin est dû à votre campagne et ne repose pas sur des clients qui seraient dans tous les cas venus dans votre magasin ? Comment vous assurer une mesure impartiale de l’impact offline de votre campagne et vous prémunir contre la fraude ?

Découvrez en 1h les bonnes pratiques et les écueils à éviter afin de garantir des campagnes de génération de trafic qualifié dans vos points de vente.

Avec la participation exclusive de Nicolas Pons, Directeur Digital, Média & CRM, Groupe Bertrand, qui partagera avec vous son retour d’expérience.

9h – 9h30: Accueil petit-déjeuner
9h30 – 10h30: Conférence
10h30 – 11h: Networking

Nous vous attendons au Mama Shelter Marseille
64 Rue de la Loubière, 13006 Marseille (Plan)

Des questions ? N’hésitez pas à nous contacter : communication@s4m.io

Locala vous donne rendez-vous le mardi 25 septembre au Transfo de l’Union des Annonceurs pour un petit-déjeuner spécial drive-to-store.

Avec la participation exclusive de Céline Letu-Tortorici, Directrice Marketing et Communication de HOPPS Group / Pataugas et Nicolas Pons, Directeur Digital, Média & CRM, du Groupe Bertrand, qui partageront avec vous leurs retours d’expériences.

Evénement réservé aux annonceurs.

Avec l’avènement de la donnée géolocalisation et la généralisation de l’identifiant unique en programmatique, le Graal tant recherché des retailers – réconcilier enfin on et offline – est désormais une réalité. Mais qu’est ce qui se cache réellement derrière la promesse de « générer du trafic en points de vente » ?

Quand on sait que 92% des achats opérés en France se font en points de vente physique, et que 70% des français fréquentent un super/hypermarché chaque semaine, comment garantir que le trafic mesuré en magasin est dû à votre campagne et ne repose pas sur des clients qui seraient dans tous les cas venus dans votre magasin ? Comment vous assurer une mesure impartiale de l’impact offline de votre campagne et vous prémunir contre la fraude ?

Découvrez en 1h les bonnes pratiques et écueils à éviter afin de garantir des campagnes de génération de trafic qualifié dans vos points de vente.

Avec la participation exclusive de Céline Letu-Tortorici, Directrice Marketing et Communication de HOPPS Group / Pataugas et Nicolas Pons, Directeur Digital, Média & CRM, du Groupe Bertrand, qui partageront avec vous leurs retours d’expériences.

Programme:

8h30 – 9h: Accueil petit-déjeuner
9h – 10h: Conférence
10h – 10h30: Networking

Nous vous attendons au Transfo de l’Union des Annonceurs
251 boulevard Pereire, 75017 Paris (Plan)

Photo: Crédit UDA

Des questions? N’hésitez pas à nous contacter: communication@s4m.io

Locala will be at DMEXCO 2018 in Cologne this year!  Be sure to stop by our booth to demo our AI-powered Saas drive-to-store platform.

Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly.

FUSIO by Locala is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time.

Hyper precise shopper-based targeting

Rethink conventional proximity targeting using only radius or polygon zoning. Pinpoint high-potential shoppers and gather better insights on where they are; by combing travel time and historical location data with Dynamic Catchment Areas by Locala.

Real-time optimization for best footfall uplift

Powered by sophisticated machine learning algorithms, FUSIO’s dashboard displays real-time incremental visits and footfall uplift. FUSIO by Locala dynamically creates and compares two similar datasets: shoppers exposed and non-exposed to the ad. Both segments are automatically built with the same targeting criteria as the advertiser’s campaign to measure incremental visits.

Leverage the most accurate location data

High quality location data is the key to successful drive-to-store campaigns. GeoAccuracy® by Locala is a unique GPS data filter that protects digital campaigns from location data fraud practices.

Will you be at this years eTail Connect at Sopwell House in St Albans? We want to meet you! Book a 1-to-1 meeting with our UK team to learn all about our AI-powered drive-to-store platform, FUSIO.

FUSIO by Locala is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time.

eTail Connect is a one-stop shop for senior level executives from top UK retailers and brands. It’s an interactive meeting designed to connect you with innovative leaders to share challenges, find business solutions and build lasting relationships.

Not going to eTail Connect? Drop us a message and we will be in touch.

Locala is hosting a Meetup at our Marseille office on June 20th.

Join us at 6.30 pm to learn about how we leverage artificial intelligence for the programmatic advertising ecosystem.

Registration is open to everyone, but space is limited so be sure to sign up as soon as possible.

Event Agenda

Welcome presentations & industry news
Machine Learning Journal – Laurent Cetinsoy, Artificial Intelligence Consultant, Datadidacte
Artificial intelligence considerations for operational choices in the RTB marketplace – Thibault Camper, Locala Data Scientist
Research on time series in relation to winprice in the RTB process – Siham Alaoui, Locala Data Scientist
AI player landscape in the Provence-Alpes-Côte d’Azur region – SCS (Secured Communicating Solutions) représentatives
Networking and cocktail to follow

Venue details

The event will take place at Locala’s Marseille office, at the Dock de la Joliette, from 6.30 pm to 8.30 pm.

Location data has become a proxy in our lives to determine who, what, where, when, and how we interact with the world around us. This data is filled with nuances that marketers must understand. On April 12th from 8.30am to 10.30 am at NeueHouse in New York, we are hosting an intimate group of industry executives with deep knowledge about location data application and related complexities.

During the event, we will address questions such as:

1. How to contextualize location data to create effective attribution models to drive qualified traffic into stores?
2. How to leverage location data to inform investment decisions across channels, augment CRM, and even stimulate product innovation?

This is an invitation-only event. If you would like to attend, please contact us to request an invitation.

Speakers at the event

Warren Zenna – EVP, US Managing Director, Mobext

From 2001 to 2010, Warren established himself as a Digital Brand Marketing and Business Development expert, working exclusively on the marketing services/agency side of the business with firms including BrandGames, IMC2, Zeta Interactive, iCrossing and Publicis Groupe (Phonevalley/Digitas). Currently, Warren is the EVP/U.S. Managing Director of Mobext, Havas Media’s Global mobile unit. In this role, he oversees the strategic and operational aspects of Mobext’s mobile activation activities across the Havas network.

Jodi Andrews – SVP Media at MODCo Media

Jodi Andrews recently joined MODCo Media as the Senior Vice President of Media with responsibilities including building strategic visions as well as delivering results for several clients such as Rockstar Games, Brighthouse Financials and Brahmin Handbags. 

Carl Fremont – Global Chief Digital Officer, MEC

Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a passionate leader in the industry and a frequent speaker/consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.

Locala will be showcasing an exclusive premier of FUSIO by Locala at MWC next week. FUSIO by Locala the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into stores.

Mobile World Congress (MWC) will take place from February 26^th to March 1^st in Barcelona where Locala will present its fullstack platform (DSP, Adserver, Adbuilder, DMP) and notably unique features within FUSIO by Locala that lets marketers have full control of their drive-to-store campaigns. Key features that will be unveiled within the new platform include:

• Incremental visits & real-time optimisation powered by AI – advertisers can attribute digital campaign investments with visits in physical stores based on truevisits measured by 3^rd party platforms for impartiality.
• Dynamic Catchment Areas® by Locala defines campaign targeting criteria based on shopper’s travel distance and zones with high potential consumers (eg. A device ID that visited a store and was seen repeated 2km away, indicating a high affinity between this targeting zone and the store).
• GeoAccuracy® by Locala– sophisticated algorithms to filter and rank GPS location data to get ahead of fraud data practices like IP reversing and centroids.
• AdBuilder (beta) so marketers can create mobile-native formats dedicated for drive-to-store campaigns with ready to deploy templates.

“Our goal is to help advertisers bridge their digital advertising investments with real-world impacts that can drive sales and deliver ROIs,” explains Christophe Collet, Founder and CEO of Locala. “The rise of self-service in the adtech is becoming an industry norm, and FUSIO by Locala is the solution for advertisers, trading desks, and media agencies looking for fully autonomous drive-to-store campaign management all within a single interface.”

Learn more about each new features in details here. Locala will be exhibiting in Hall 8.1 Stand A67 at Mobile World Congress, to book a demo or meeting, please contact – communication@s4m.io

Read the news on Mobile Marketer or in French on emarketing.fr, in Italian on DailyNet or Engage, & in Spanish on La Publicidad.

Locala is hosting our first event in London! Joins us on March 14th at Kings Place for a breakfast meeting with industry experts about the upcoming GDPR and hot topics on data quality for digital advertising.

Registration is now closed as the event is fully booked.
If you have questions or concerns please write to us directly at communcation@s4m.io.

Event Agenda

8.30 am Registration and breakfast
9.30 am Welcome and Introduction – Andy McNab, UK MD, Locala
9.40 am GDPR Do’s and Don’t’s – Yves Schwarzbart, Head of Policy & Regulatory Affairs, IAB UK
10.00 am What’s keeping clients awake at night? – Lloyd Greenfield, Client Partner, The Programmatic Advisory
10.20 am Networking Break
10.40 am From one world to another – Michael Nathan, CEO, Mint Capital
11.00 am Bridging online & offline impact with transparency and user respect – Pierre Wurmser, Chief Product Officer, Locala
11.20 am Q&A panel with all speakers + special guest, Vincent Potier, GDPR independent expert
11.30 am Networking

Event reserved for advertisers and media agencies.

Venue details

The event will take place in the BattleBridge room at Kings Place, just a few minutes’ walk from King’s Cross and St Pancras stations.

Locala will be at Mobile World Congress 2018 in Barcelona! Be sure to stop by our booth to demo our brand new SaaS platform and AdBuilder.

Come by our stand starting at 5PM every night for food and drinks to meet the team!

Want to reserve a 1-to-1 demo at our stand? Fill out the form below and we will get in touch shortly.
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FUSIO by Locala is the 1st SaaS drive-to-store platform that leverages cutting-edge AI to optimize visits to store and footfall uplifts in real-time.

Hyper precise shopper-based targeting

Rethink conventional proximity targeting using only radius or polygon zoning. Pinpoint high-potential shoppers and gather better insights on where they are; by combing travel time and historical location data with Dynamic Catchment Areas by Locala.

Leverage the most accurate location data

High quality location data is the key to successful drive-to-store campaigns.GeoAccuracy® by Locala is a unique GPS data filter that protects digital campaigns from location data fraud practices.

Ready-to-deploy mobile creative templates

Easy to customize drive-to-store ad formats are available in the Locala AdBuilder (beta

version). Every creative is designed to capture the shopper’s attention with intuitive mobile engagements and dynamic creative optimization (DCO).

Locala will be at Dmexco 2017 this year. Will you be there? We want to meet you, book a meeting with us to learn about the latest mobile advertising trends!!

Are you an advertiser? Ask for a demo of our fullstack technology, FUSIO by Locala.

Are you a SSP? Discover our mobile-only DSP.

Are you a publisher? Say hi to our Global Head of Publisher Manager on site.

We are getting ready for Cologne, bigger and better every year – can’t wait to catch up and meet with new players.

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Not going to Dmexco? We still want to meet you, drop us a message and we will be in touch.

[vc_row][vc_column][vc_column_text]We think you deserve a getaway.

Enter for a chance to win a spa retreat for two in your city![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”2613″ img_size=”medium”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1487072199605{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][contact-form-7 id=”2604″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Try out your newest pair of DIY VR glasses to experience a sensational universe!

In the mood for discovery? Download Within for VR content from the world’s finest VR creators.

Otherwise try something more exciting and experience Cedar Point’s newest roller coaster Valravn!

If you are in a gaming mood, check out Subway Surfing in VR!

Don’t have your cardboard or VR headset?! Check out Locala’s 360° mobile experience! (open this from your smartphones)

The Locala team will once again be at Mobile World Congress in Barcelona. Don’t be a stranger, we want to meet you and discuss everything mobile!

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This past weekend has been an eventful one for Locala. We won two gold awards at the 2016 Cristal Festival in Courchevel.

Our Subway case study, You’re the Chef, took home two gold awards in the Marketing Innovation category for the Best Use of Mobile and the Best Food and Beverages campaign. A huge congratulations to Subway France for making this award-winning campaign possible. We are honoured to share this proud win with MediaCom and Lokall at this year’s 2016 Cristal Festival.

The Cristal Festival welcomes more than 1000 international executives and professionals from the advertising and creative worlds in Courchevel, France, every year. This internationally-recognised event brings the year to a close by celebrating the most innovative and noteworthy efforts in the industry in various award categories. The Cristal Festival Jury is composed of marketing, technology, and media industry experts from around the world. The Marketing Innovation category rewards creative pioneers reinventing technology to better serve consumers in the advertising industry.

‘Tis the season of giving! We put our creative minds together for a series of DIY Christmas ornaments so your Christmas tree can be as beautiful as ours. This holiday season, spend some time away from your smartphones and make a few origamis with your loved ones, family, friends or even strangers!

Not everyone is blessed with artsy reflexes, for origami amateurs, start with the Locala Globe!
This ornament is one-of-a-kind and will definitely standout on your Christmas tree.

If you are ready for a challenge, try and build the reindeer origami or Santa origami. Once you’ve accomplished this very impressive DIY, show off your ornament on your xmas tree with us online!

Sharing is caring. So snap a picture of your origami and share it with us on Facebook, Twitter, Instagram, or LinkedIn. Remember to add #LocalaDIY so we can find all your beautiful origami creations.

To all our friends, collaborators, clients, partners, and family, thank you for these remarkable five years.

Five years ago we took our first step to transform our vision for mobile into a reality, delivering billions of ad impressions and testing countless mobile creative formats.

Our mission is clear, to transform mobile advertising into a personalised and desirable services and content for the end-user. We helped advertisers understand the full potentials of mobile and get to the bottom of campaign measurements to ensure their users are experiencing the best experience possible on their smartphones.

In these 5 brief years we opened six offices around the world (and counting!), raised $8M in funds, and have more than 350 advertisers working with us. How the time flies, it feels like we’ve just begun and we still have so many big plans ahead!

Last night we celebrated Locala turning five years old in Paris with everyone who made this journey possible. A deep heartfelt thanks to everyone who participated last night and over the past years. All of our accomplishments would not have been possible without your trust, collaboration, and dedication.

We are confident the best has yet to come, and we are crossing new and unexplored boundaries for mobile! See more photos in the full party album!

Dmexco 2016 was another great conference of meeting new and old faces. This year, Christophe Collet spoke about new counting currencies for the mobile advertising industry at Dmexco this past week. If you missed this session, fill out the form below to receive a copy of the presentation!

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Stop by our booth during Dmexco to meet our mobile experts and discover the new FUSIO platform!

How to identify fraud and eliminate unreliable measurements from mobile advertising campaigns? Visit Locala during Dmexco and discover the new version of FUSIO by Locala, a tracking and analytics platform for advertisers to monitor, understand, and optimise their mobile advertising campaigns.

Finding Locala at Dmexco…

Our booth is in Hall 7, booth E061-F068, across from the Agency Lounge.

Bonus! If your phone is running low on battery, stop by to take advantage of our charging stations while discovering our product features.

Still not convinced? Come by and drop off a business card for a chance to take home a Parrot drone!

Book a meeting with the Locala team at Dmexco…

Simply fill in the form below and we will get in touch with you for a one-on-one meeting:

Meet our team at DMEXCO

Christophe Collet CEO & Founder	Jean-François Coutanceau  EVP Operations	Guillaume Marcilhac Chief Revenue Officer & Co-founder
Pierre Wurmser Chief Product Office	Pierre-Emmanuel Padiou VP Sales France	Thomas Mader Head of Sales D-A-C-H

Locala workshops and conference during DMEXCO: 

Don’t miss our Work Lab 1 Session on Thursday, where Christophe Collet (Locala CEO) will discuss true mobile engagement currencies. – Space is limited, contact us to reserve your place!

Workshops:

• Identifying fraud in mobile campaigns
• FUSIO by Locala – live product demo

Find all the details here!

Join Locala at DMEXCO 2016 in Cologne and meet our team to discuss and learn about the latest mobile advertising trends.

Don’t miss our events at Dmexco this year and mark down these sessions in your agenda! We would like to meet you during the conference, stop by our booth in Hall 7, booth E061-F068. To book up a meeting or demo sign up here!

Identifying fraud in mobile campaigns
Wednesday September 14th, 2016, 1:45pm-2:15pm
Speaker: Christophe Collet, Locala CEO
Location: Hall 7, booth E061-F068

The mobile advertising industry today is facing increasing fraud concerns such as viewability and non-human traffic. In a study by Locala earlier this year, we found that suspicious clicks account for 26% of the total mobile ad spend. When looking at post-ad measurements, 48% of clicks does not actually arrive on the mobile landing page. How can mobile campaigns avoid these pitfalls as ad spending is on the rise? How can we as an industry redefine mobile campaign measurement standards to ensure substantial and sustainable ROIs?

Mobile Engagement Currencies You Can Trust
Thursday September 15th, 2016, 1:00 pm-2:15pm.
Speaker: Christophe Collet, Locala CEO
Location: Work Lab 1 (Congress Center – Level 2)

Mobile ad spending already exceeds $100 billion USD worldwide, making up 54.9% of the global digital ad spending budget. As investments accelerate, so does ad fraud and ad blocking concerns, will this industry be sustainable without advertiser confidence and user acceptance? It is time to embrace true indicators for high quality mobile engagements and sustainable value. By eliminating unreliable measurement and putting the user first, we will elevate the industry’s quality standards, bring advertisers peace of mind and the best experience for end-users.

Locala Live Product Demo – FUSIO by Locala
Thursday September 15th, 2016 at 12:45pm-1:15pm
Speaker: Jean-François Coutanceau, EVP Operations at Locala
Location Hall 7, booth E061-F068

Discover the FUSIO by Locala tracking and analytics platform for advertisers to monitor, understand, and optimise their mobile advertising campaigns. This is the only platform with MRC accreditations for post-ad metrics including active app installs, app opens and true arrivals on mobile landing pages. Attend the live demo of FUSIO by Locala to understand every stage of a mobile campaign from campaign setup, creating a personalised evaluation dashboard, and generating real-time data visualisation reports. This technology helps advertisers understand and identify true indicators of campaign success and ensure their mobile ad investments are sustainable and substantial.

Don’t wait contact us to save a spot: communication@s4m.io