The Location Based Marketing Association (LBMA) was founded in 2010 in Toronto to bring together brands, retailers and innovative technology providers centered on the use of media, location and digital innovation. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

This leading global trade association recently announced the appointment of several new members to its Global Advisory Board, among whom is Nicolas Rieul, Global Chief Strategy & Marketing Officer at Locala. These new members will play a key role in pushing the association’s agenda forward through continued global expansion, research and diminishing the gap between governments, businesses and the consumer application of location intelligence and contextual data.

In order to cement its international status, the LBMA is now opening new offices in Paris. This French branch will be the association’s 20th local entity and will be lead by Nicolas Saraiva, SVP Partnerships at Locala. The association is now looking for founding members to join its French office. To mark this launch, LBMA France will be hosting an event on Monday 26 November. It will be a unique opportunity for prospective members to meet Asif Khan, Founder and President of the association.

This event is open to all professionals who would like to become part of LBMA France.

Registration and information here.