The saying goes that Christmas is the most wonderful time of the year. And we couldn’t agree more. Indeed, what better time than Christmas to announce that we have won the Mumbrella Asia 2018 Award for Best Mobile Ad of the Year for our Santa Chatbot campaign! Fitting, isn’t it?

At Locala, we recognize the importance of creating innovative, engaging and results-oriented campaigns. So, for this campaign, we partnered with LEGO and media agency Carat to create a chatbot campaign that both reflected LEGO’s brand identity and included a seasonal Christmas angle to appeal to shoppers.

This innovative chatbot campaign, uniquely designed for mobiles, helped LEGO to drive engagements during a highly competitive holiday season. It not only allowed the international toymaker to build brand awareness but also to make holiday shopping easier for its target audience.

The Mumbrella Asia 2018 Awards ceremony was held on November 15 in Singapore to celebrate the best media and marketing work from across the APAC region. It was a real honor to be shortlisted alongside such game-changing professionals and industry experts.

Congratulations to all the winners and happy holidays!