Locala will be showcasing an exclusive premier of FUSIO by Locala at MWC next week. FUSIO by Locala the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into stores.
Mobile World Congress (MWC) will take place from February 26th to March 1st in Barcelona where Locala will present its fullstack platform (DSP, Adserver, Adbuilder, DMP) and notably unique features within FUSIO by Locala that lets marketers have full control of their drive-to-store campaigns. Key features that will be unveiled within the new platform include:
- Incremental visits & real-time optimisation powered by AI – advertisers can attribute digital campaign investments with visits in physical stores based on truevisits measured by 3rd party platforms for impartiality.
- Dynamic Catchment Areas® by Locala defines campaign targeting criteria based on shopper’s travel distance and zones with high potential consumers (eg. A device ID that visited a store and was seen repeated 2km away, indicating a high affinity between this targeting zone and the store).
- GeoAccuracy® by Locala– sophisticated algorithms to filter and rank GPS location data to get ahead of fraud data practices like IP reversing and centroids.
- AdBuilder (beta) so marketers can create mobile-native formats dedicated for drive-to-store campaigns with ready to deploy templates.
“Our goal is to help advertisers bridge their digital advertising investments with real-world impacts that can drive sales and deliver ROIs,” explains Christophe Collet, Founder and CEO of Locala. “The rise of self-service in the adtech is becoming an industry norm, and FUSIO by Locala is the solution for advertisers, trading desks, and media agencies looking for fully autonomous drive-to-store campaign management all within a single interface.”
Learn more about each new features in details here. Locala will be exhibiting in Hall 8.1 Stand A67 at Mobile World Congress, to book a demo or meeting, please contact – email@example.com