Locala, leader in commerce media solutions, has been named a finalist in the MediaPost Planning & Buying Awards in the Consumer Packaged Goods category for its campaign with Open Farm.
These awards celebrate the creativity behind media strategy, planning, and buying, recognizing that impactful campaigns are not only about creative assets, but also about the intelligence and precision behind how media is deployed.
A Campaign Rooted in Real-World Impact
At the heart of this recognition is Locala’s collaboration with Open Farm, a brand committed to doing good for pets and the planet. The objective was clear: increase brand awareness and drive in-store visits across the U.S. and Canada.
To achieve this, Locala implemented a strategy grounded in local relevance and behavioral intelligence:
- Tailored Audience Segments: Reaching dog owners and in-market pet supply shoppers
- Dynamic Commerce Areas: Targeting consumers within a 15-minute drive of retail locations
- Dynamic Creative Optimization: Guiding users to the nearest store carrying Open Farm products
Performance That Speaks for Itself
The campaign delivered strong, measurable results across North America:
- +5.9K incremental store visits
- +25% footfall uplift
- 16.1K total visits driven
- CPV significantly below industry benchmarks
These results demonstrate how localized, data-driven strategies can transform awareness into real-world action, especially in a competitive CPG landscape.
Recognizing our Media Strategy
From identifying high-value audiences to orchestrating omnichannel activations, success today depends on how intelligently brands connect with consumers in their everyday environments.
This nomination underscores Locala’s commitment to helping brands move beyond broad targeting and toward precision, context, and measurable business outcomes.
Looking Ahead
We look forward to the results on April 15, as these awards highlight the creativity, precision, and strategic thinking driving real impact in modern media.