We are very proud to announce that our Kiko Milano Beauty Campaign has won two awards at the Netcomm Awards 2019 last May! Organized by Italian Digital Commerce Consortium Netcomm, these awards celebrate the best in digital commerce and retail in the Italian market. Being shortlisted with some of the best in the industry was a real honor and we had a great time attending this prestigious event with them.
Our Kiko Milano Beauty Campaign came to life when international beauty brand Kiko Milano decided to take matters into their own hands to drive visits to its stores. Indeed, with high-streets and shopping centers saturated with promotions and discounts, the challenge for the brand was to find a way to stand out. To do so, Kiko partnered with Locala and digital marketing agency iProspect to launch a series of advertising campaigns throughout the year to increase visits across its 663 stores. The Kiko Beauty drive-to-store campaigns were a huge success: the brand registered a 165% visitation uplift and 67% of in-store visits across all countries were incremental. This campaign impressed the jury with such positive results, and we are delighted to have brought home the Award for Best Beauty Campaign and the Award for Best Campaign of the Year!
We had a fantastic evening celebrating everyone. Locala was up against some very impressive contenders and it was real teamwork that enabled us to win these awards. So, congratulations as well to our amazing partners: Kiko and iProspect! Winning these awards means a great deal to us and is a real testament to the hard work of our teams, who commit to deliver innovative drive-to-store campaigns year after year. A special congratulations to the Italian team, who have made the magic happen!
Congratulations to all the nominees and winners this year! It was an honor to be recognized among some of the best industry achievements. Looking forward to what the rest of the year will bring!