According to Locala’s latest research, consumers are becoming more demanding, less brand-loyal, and spending more time exploring before making a purchase decision. On average, Mexican buyers now visit 1.9 dealerships before choosing — a 35% increase compared to early 2024.
This shift means generic campaigns are losing impact. To truly engage these high-intent but undecided consumers, automotive brands must focus on three key pillars:
– Regional creativity
– Real-time activation
– High-potential audience targeting
At Locala, we combine behavioral data, AI, and local activation to help automotive brands reach buyers where it matters most — in every city, at every moment.