Introducing Prime Time – The Dynamic Ad Format That Masters the Moment

Prime Time: The Dynamic Ad Format Built for Real-Time Relevance

We are excited to announce the launch of Prime Time, Locala’s latest dynamic ad format designed to ensure your brand delivers the right message at the perfect moment.

This innovative solution stops brands from guessing the moment and starts capturing immediate user intent by adapting your creative based on the time of day. Prime Time allows brands to master the moment and deliver truly contextually relevant experiences that lead directly to high-value conversions.

What is Prime Time?

Prime Time is a dynamic creative solution built for high relevance and conversion. It provides the mechanism for advertisers to connect their message directly to the user’s context and immediate intent.

Prime Time adapts your message based on the time of day, delivering tailored content to specific user moments. Ideal for promoting time-sensitive offers, this format efficiently boosts both Brand Awareness and Drive to Store results on Mobile and Desktop.

How Prime Time Works:

• Creative dynamically adapts its content based on strategic time slots.

• It features the current time (e.g., 12:08 PM) and displays timely creative optimized for that moment.

• Advertisers provide unique content for different time slots on Mobile and Desktop placements.

• Drive actions with a clear Call to Action (CTA) button for immediate conversion, like Drive to Store.

The Power of Real-Time Relevance

Prime Time leverages the power of timing to maximize the efficiency of every ad impression, creating meaningful connections that drive sales.

• Maximize Relevance: Deliver the right message at the right moment. By aligning creative with the user’s immediate context, Prime Time drives higher campaign performance.

• Enhance Brand Recall: Keep your brand top-of-mind with consistent, contextually accurate messages that resonate when the user is most receptive.

• Boost Conversion: Capture immediate intent with time-sensitive offers to boost sales and Drive to Store. The precision targeting makes it ideal for capturing quick, habitual actions.

Versatility Across Industries

While Prime Time excels at capturing time-sensitive actions, its adaptable nature makes it suitable for a wide range of industries aiming to align with consumer habits.

• Quick Service Restaurants (QSR): Seamlessly promoting breakfast items in the morning, lunch specials at noon, and dinner combos in the evening.

• Grocery: Highlighting daily essentials or promoting last-minute shopping missions based on the time of day.

• Beauty & Retail: Aligning products with morning routines or end-of-day purchase decisions.

Creating Unique Experiences with Locala

At Locala, we craft impactful advertising solutions that align with our clients’ objectives. Our experienced design team collaborates closely with brands to develop customized ad experiences that align with specific campaign goals. From concept to execution, we ensure high-quality, engaging content that drives results.

Ready to elevate your next campaign? Contact us today to explore how Prime Time can boost your brand visibility and Foot Traffic.