FUSIO by Locala announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides Locala clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores.
“Audio advertising remains a key channel for retailers given the rise of music streaming and podcast consumption, and digital audio advertising spend is projected to see double-digit growth worldwide,” explains Stanislas Coignard, US CEO at Locala. “We are thrilled to be integrated with the a2x® marketplace, which enables advertisers using FUSIO by Locala to geo-target their digital audio messages, as well as measure important KPIs like completion rates and footfall visits into points-of-sales.”
Following this integration, FUSIO by Locala is the only platform that can bridge digital audio advertising campaigns with real-world visits in stores. For retailers, this is a game-changing feature to geo-localize potential shoppers in store proximities with branded digital audio messages. Marketers can truly evaluate their digital media impact by measuring store visits generated from their digital audio ad campaigns.
“Brands are continuously seeking native, immersive ways of connecting with their target audience, and the mobile-first, one-to-one, non-skippable nature of digital audio makes it a powerful vehicle to do so with,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide FUSIO by Locala clients with the ability to add digital audio to their media mix for the first time.”
The global audio marketplace, a2x®, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.
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