IAB Singapore concluded its 2017 Elections process on February 2nd unveiling new leadership on its Board and new Committee Co-Chairs for the coming year.
Gavin Buxton, S4M’s VP Sales in APAC based in Singapore, will join the IAB Singapore Board for 2017 along with 13 other digital thought leaders. The Board will spearhead a variety of initiatives spanning research, education, and outreach efforts to raise industry standards.
This year the IAB Singapore expanded The Board from eight members to fourteen to include industry leaders across multiple industries. We are honoured for the opportunity to join this distinguished Board and are committed to doing our part to make sure the industry – especially the mobile programmatic ecosystem – matures with sustainable standards to protect the interests of both advertisers and end users.
Mobile programmatic adoption has taken off in APAC, as a result, we are seeing different stakeholders joining in the conversation on rising concerns ranging from ad fraud, measurement, and user privacy. We’ve seen first-hand that there is a real need for knowledge sharing in the industry and increased understanding of a very complex ecosystem.
Industry forecasts project that digital ad spend will account for 44.4% of the total media budget in APAC and this figure will be close to 50% by 2018. We are in a crucial growth stage of mobile programmatic development in the region. Now is the time for advertisers, users, agencies, tech vendors to lay down the rules that will guarantee transparent measurements and shape a high-quality marketplace.
We are truly proud to participate with an organization like the IAB Singapore to put together necessary industry standards for growing investments into digital especially mobile programmatic.