In a world of agentic planning and AI-driven advertising, automation is everywhere—and essential.

At Locala, we leverage it to deliver local precision at a nationwide scale, driving relevance where it truly matters for consumers and brands. Planning tools help us process more data, faster, and make smarter recommendations.

But one key question remains: what does the end user actually expect? Relevance. Personalization. One-to-one communication.

Our latest Retail Insights Barometer confirms it: 52% of UK consumers prefer buying from brands that personalize their relationship with them.

This is where loyalty begins.

That’s why, alongside advanced AI-driven planning, we continue to rely on proven levers that deliver real impact. Today, we’re going back to basics—and spotlighting the power of Dynamic Creative Optimization.

DCO: The performance GAP

Sector benchmarks show that DCO campaigns offer significantly higher engagement than static creatives:

🚀 Up to +60% increase in CTR
📈 Up to +40% boost in conversion rates

Source Bannerflow “State of Digital Advertising”. 2024

Our 4 pillars of DCO expertise

Illustration of a woman holding a magnifying glass pointed at a heatmap

1. Location-Based Precision

Consumers expect immediacy and simplicity. The closer the message is to the point of action, the stronger the impact. Location-based precision helps remove friction between the ad and the store—turning intent into visits.

  • GPS Location: Automatically display the nearest store
  • In-ad Store Locator: Native map and pin for instant orientation
  • Store Navigator & Street View: Real-time routes and visual previews

Presentation of the In-ad Store Locator and the landing street view. The first one shows a map with the nearest store, the second show a street view of the store.

 

2. Timing & Urgency

Relevance is not only where you speak to consumers—but when. By activating messages at peak moments of intent, brands maximize attention, readiness to act, and conversion potential.

  • Countdown: Live timers to create urgency around offers or launches
  • Prime Time: Real-time alignment with key moments of the day

Presentation of the prime time ad format, 3 phones showing different food according the time of the day

3. Environmental Triggers

Context shapes perception. Environmental signals allow brands to adapt their messaging to real-life situations, making each interaction feel more natural, useful, and timely.

  • Weather DCO: Creatives dynamically triggered by local conditions

Presentation of the weather DCO ad format. The content of the ad changes according to the weather.

4. Dynamic Creative Intelligence

Personalization only works when it feels meaningful. Dynamic creative intelligence enables true one-to-one communication at scale, aligning message, visual, and context with individual intent.

  • Dynamic Creative: Real-time tailoring by location, profile & behavior

Presentation of audience Driven DCo. A map points two locations. Each location shows a different ad

Ready to turn nationwide campaigns into local engagement and measurable performance? Let’s harness Location Intelligence to power your DCO strategy! Contact us.