NEW YORK, June 1st, 2017 – Locala (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead Locala’s sales expansion across North and Latin America and report directly to Fred Joseph, Locala’s US CEO and Global COO.
“Scott joins Locala with over 20 years of digital experience, bringing a wealth of sales and management experience to the growing Americas team,” explains Fred Joseph, COO at Locala. “After our initial successes in New York and recent expansion in Miami, Scott’s appointment is timely to help strengthen our expansion in the Americas.”
In his new role, Dornblaser will lead and grow the sales team based in the US, as well as grow the company’s revenues in the Americas.
“I am thrilled to be joining Locala. Working with a company dedicated to transparency and performance in the mobile space is a special opportunity,” explains Scott Dornblaser. “With the MRC accreditation, cost per landing page buying model, and unique creative capabilities, we have the best solution for any marketer who is serious about mobile advertising.”
Prior to joining Locala, Dornblaser held several VP Sales positions at Drawbridge and Conversant Media, where he grew the mobile revenues by four times and doubled the team over 3 years. Previously, Dornblaser was the General Manager of LivingSocial in New York City with an impressive track record, growing the company’s revenue by 100% year on year.