Last night at the Mobile Marketing Association (MMA) Smarties Celebration of Talent evening in New York City, Locala celebrated a very memorable moment! For the first time, we took home two awards for our cross-continental campaign for L’Oréal Travel Retail Americas and Ralph Lauren Fragrances. This campaign was in partnership with Havas Media in Miami.
It is a real honour to be recognised by the MMA Smarties jury, a global panel of senior brand marketers and advertising agency executives. We received the Gold award in the Programmatic category and Silver award for the Location-Based category. This is one of the most recognised awards in the mobile advertising industry worldwide.
This award winning case was possible thanks to the collaboration and hard work of our teams worldwide. A huge congratulations to L’Oréal for sharing this recognition with Locala and to many more wins ahead!