We’re thrilled to share that Locala won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising.
Our winning campaign saw Nando’s partner with Locala and media agency Vizeum Singapore to create dynamic mobile activations to drive customers to physical dining spots. To help the brand stand out, we developed a customized drive-to-store strategy using interactive mobile ad formats to target audiences with a proven interest in Nando’s restaurants. Our ads leveraged users’ real-time location to deliver a live map with walking or driving directions to help diners find their nearest Nando’s. In just one month, we reached an impressive 800,000 Singaporeans and drove over 10,000 visits to restaurants, allowing for a staggering 72% footfall uplift.
Locala services thousands of clients across the globe working across multiple verticals, brands, and markets. Being recognized for such a prestigious award acknowledges the capabilities of Fusio, our drive-to-store platform, and its ability to drive customers to stores, dealerships and restaurants.
We’d like to thank Nando’s and Vizeum Singapore for trusting us with this campaign and congratulate them on this win!
See the complete list of winners here.