The 2024 holiday season is just around the corner, and it’s shaping up to be a big one. Shopping is expected to start earlier than ever and retail sales are projected to reach a whopping $1.372 trillion. With so much at stake, brands should be prepared with a killer media strategy to take full advantage of the opportunity to connect with consumers. 

With only 27 days between Thanksgiving and Christmas, the competition for attention will be fierce, and brands need to be ready to implement strategies that capture consumer attention and differentiate themselves. The three simple steps outlined in this post will help ensure your campaigns not only stand out but also drive success, no matter the challenges this season brings.

To begin planning, marketers must ask themselves: 

  • Who is my campaign targeting? 
  • Where can I find them? 
  • How can I engage consumers? 
  • What results can I expect?

By implementing an omnichannel approach that’s personalized to the local consumer, brands can effectively reach their target holiday shopper audiences while boosting visibility and engagement. Find out how Locala’s advertising platform with granular insights and cutting-edge AI is key to ensuring your campaigns deliver actionable results.

Step #1 Understand Your Target Audience with Locala’s Audience Explorer

The first step in planning your campaign is to clearly identify and understand who and where your target audience is. With Locala’s Audience Explorer, brands can utilize consumer data on demographics, interests, and behaviors, and specifically identify their key audience segments —whether they’re tech enthusiasts, holiday shoppers, or families with kids. By understanding the nuances of your audience, you can craft messages that resonate and ensure your campaign hits the mark. 

Step #2 Activating the Right Channels for Maximum Impact

After identifying your target audience, the next crucial step is to activate the most effective channels for reaching them. By combining Digital Out-of-Home (DOOH) and Mobile, brands can significantly enhance their visibility and engagement during the holiday season. 

Locala’s planning tool enables you to identify the areas with the highest affinity and strategically place DOOH screens in those locations. Location-based mobile outreach lets you retarget individuals who have already seen your DOOH ads. This extends your campaign’s reach while reinforcing your brand message across platforms. The result is a cohesive and memorable consumer experience. This omnichannel approach ensures that your brand stays top-of-mind as consumers make their holiday shopping decisions.

Step #3 Creating Engaging and Memorable Experiences

We measure a successful campaign not just by the number of impressions it generates, but by how well it creates an engaging and resonant experience with consumers.

Amplify your brand’s impact this holiday season by using large-format DOOH ads to capture broad attention. Complement this with mobile creative strategies to deepen engagement. Enhance the experience further by incorporating immersive “in-ad” video experiences and increase in-store traffic with features like the store navigator. 

How a Beauty Brand Achieved Success with Locala

In preparation for the holiday season, a beauty brand launched a campaign aimed at expanding reach, boosting visibility, and driving in-store engagement across more than 500 stores. To achieve this, they partnered with Locala and implemented a powerful strategy where Large-format DOOH displays in high-traffic areas captured attention, while mobile ads re-targeted viewers to encourage in-store visits. 

The campaign targeted women aged 30+ nationwide, using data insights to pinpoint high-potential areas with strong brand affinity. It delivered ads within 500 meters of DOOH screens near key retailers to maximize in-store conversions.

The campaign delivered outstanding results, including a 70% viewability rate, a 5% uplift in in-store visits, and a 65% reduction in cost per visit compared to industry benchmarks. Additionally, mobile ads saw a 90% improvement in click-through rates versus the industry average, highlighting the campaign’s success in driving both visibility and engagement.

Why Locala?

With AI-driven insights, advanced reporting, and a global reach allowing localized activation, Locala enables brands to deliver impactful, omnichannel creative campaigns that resonate with consumers during the critical holiday season. Locala empowers brands to excel in their holiday marketing efforts through smart planning so that they can achieve effective engagement.

Contact us to learn more about how Locala can drive meaningful results and maximize your return on investment this holiday season.