As an advertising professional, you likely encounter obstacles that can drain your marketing budget and compromise targeting efficiency. Some of these common challenges may include:

  • Overlapping segments
  • A/B tests heavily impacting your operational costs
  • Having limited control over your regional spending
  • Media channels lacking targeting precision 
  • Using the same targeting approach to support all stores, whether they are succeeding or struggling

You may even consider these obstacles as ‘just part of the process’. But in reality, each of them can be linked to the relationship between relevance and impact. This concept is nothing new to marketers and advertising professionals, but the more you understand your audiences’ unique characteristics and tailor your activations to these traits, the bigger your impact will be.

At Locala, we believe that everything happens somewhere, recognizing that audiences are shaped not just by who they are, but also by where they are. Localized intelligence is a powerful approach that extends beyond basic demographic segmentation to activate a deeper understanding of audience behavior and preferences based on their specific locations. By leveraging localized intelligence, we transform how brands connect with their audiences, making interactions more relevant and impactful. 

Explore these 10 pros of Localized Intelligence (à la Locala) that can have a major impact on your media campaigns and their effectiveness:


1. It’s Granular

With localized insights, you can carefully address each audience’s unique characteristics. It not only uncovers crucial demographic details but also provides deep insights that typical audience segments alone cannot achieve.

At Locala, insights are available at the national, regional, and local levels, ensuring that your campaigns are precisely tailored to meet the specific needs of each market segment.

 

2. It’s Always Fresh 

Utilizing Locala’s modern platform enables strategists to spot trends and act on opportunities while they are relevant thanks to constant data processing and real-time mobility trends.. 

Locala’s insights are always fresh, leveraging the most up-to-date data available, with processing happening in real-time.

3. It Enhances Customer Experience

By leveraging precise data, Localized Intelligence enables brands to deliver highly personalized experiences that resonate with consumers at the right time and place. Whether it’s through customized offers, content that’s tailored to the local consumer, or timely promotions, enhancing the customer experience leads to increased brand loyalty and customer satisfaction. 

Locala not only makes each interaction geographically and contextually relevant but also visually engaging with a gallery of over 50 dynamic creatives.

 

4. It’s Omnichannel by Design 

Did you know that combining mobile and DOOH increases your campaign reach by 303%? As a true omnichannel platform, Locala allows brands to reach consumers at every stage of the customer journey and on every digital channel, no matter where they are.

By focusing on the local consumer’s journey, Locala enables you to choose the best channels for your unique audience and campaign goals. 

5. It Enhances Competitive Intelligence

Localized Intelligence provides invaluable insights into competitor activities within specific regions. This intelligence allows businesses to devise strategies that effectively counter competitive moves, capitalize on competitor weak spots, and differentiate their offerings in crowded markets.

Locala’s platform delivers real-time data on competitor locations and activities, giving marketers a strategic edge by enabling quick and informed responses to market changes.


6. It’s Actionable by Design

Targeted marketing strategies can be designed specifically for activation purposes. For example, insights into visit frequency can guide retargeting efforts while understanding media receptivity can guide media mix decisions. 

Locala implemented activation features at the core of its platforms, ensuring that all data, audiences, and areas are equipped to deliver actionable insights. 


7. It’s Scalable

Performing localized strategies can easily be scaled up by including additional data types. These strategies can also be replicated from one given market to another easily.

Locala offers “on-the-shelf” insights that are precomputed in more than 10 countries and can answer custom needs in most countries of the world.

 

8. It’s Easy to Use

Interacting with complex local insights has never been easier, thanks to the seamless integration of modern tools such as interactive maps, filtration systems, and AI. 

Locala recently launched Insights AI, an analytics and media strategy assistant directly available from our Insights & Planning Platform.

9. it’s Future-Proof

Localized Intelligence is a resilient marketing strategy that continues to thrive in the post-cookies/ID era, allowing businesses to maintain effective strategies and adapt to changing privacy regulations.

Locala’s proprietary closed system with cookieless privacy is focused on protecting brands against unsafe and toxic data, and various privacy liabilities.

 

10. It Drives Strong Results

Localized Intelligence makes audiences more aware, have more intent, and be more decisive. 

Our results: 

  • +25% Audience Attention
  • +70% Brand Preference
  • +30% Store Visits.

Our tailored approach helps brands succeed in many ways, whether they are looking to plan, activate, or learn. Discover the Locala difference, and schedule a demo today to see how our Localized Intelligence can transform your marketing strategy to start running more effective campaigns today