Paris, January 17, 2024 – Locala, omnichannel media platform, appoints Julien Houeye as VP Sales for France. This appointment is effective immediately.
With more than 15 years’ experience developing sales activities in media sales houses (OMG, Lagardère Active) and with French and international advertising agencies (Ogury, Near, Quantcast), Julien Houeye will take charge of Locala’s sales activities in France as VP Sales for agencies and advertisers.
Julien Houeye comments: “I’m delighted to be joining Locala, and grateful for the confidence Christophe Collet and Sandrine Préfaut have shown in me. Together with the sales team, I’m looking forward to supporting advertisers and agencies with omnichannel solutions, exclusive data and insights to boost brand business.”
Sandrine Préfaut, Managing Director Europe at Locala, adds: “We are delighted to welcome Julien to the position of VP Sales. His dual agency and advertising sales culture, combined with his human qualities, are assets that will enable us to strengthen our support for our clients’ growth”.
Locala is a French ad tech company that has expanded internationally. Our multi-location media platform enables brands to target valuable audiences in high-potential areas.
To learn more, visit asklocala.com