We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Tomás, our Senior Trading Manager in New York!

What does it mean to be Senior Trading Manager?
My job means I get to work with sales, pre-sales, and account managers to set up and manage mobile ad campaigns. I use data analysis to optimize on bidding, pacing, performance, and margin and ensure all KPIs are met. I also make sure to offer insights on how to improve campaign effectiveness through Fusio’s functionality.

How would you describe yourself?
I would describe myself as kind, a team player, and passionate. Putting my best foot forward, treating people the way I’d like to be treated. I try to put the larger group before myself, whether it’s my family, friends, or the team I work with. I’m passionate and provide my all in my relationships with family and friends, playing sports, and at work.

If you could switch positions with a colleague, who would it be and why?
If I could switch positions with anyone, it would be Arnaud Taffo or Michael Colson. I’ve sent them crazy requests in the past that involved lots of data, effort, and time. And they’ve always delivered! I’d like to be in their shoes for one of those last minute, quick turnaround requests.

What’s your most useful skill?
I’d probably say it’s empathy, although it’s something that can be improved. Always.


What’s the craziest object you have on your desk?
Unfortunately, nothing crazy 😓

Who’s your favorite historical character?
Probably Martin Luther King. I remember first moving to the United States from Argentina and learning about him. I was blown away by what he had done, said, and how he was spearheading a movement of peace despite facing constant violence and the greatest adversity.

And your favorite superhero?
My favorite superhero is probably Spider-Man. His determination and ability to overcome challenges have always set him apart from the rest. Always fighting for those who can’t protect themselves, like he once was. Also, let’s not forget he’s in high school.

What do you like most about your job?
The people I work with. I consider myself fortunate to work with a diverse, kind, and caring group of people.

What can we find in your fridge?
Orange juice, can’t start the day without it.

Connect with Tomás on LinkedIn.