At Locala, we are proud of our in-house studio in Paris where our designers are constantly on a mission to rethink the mobile user experience. Our aim is always to harness the full potential of mobile for better user engagements, so we are excited to launch, The Path, a brand new mobile creative experience.

The Path is a breakthrough mobile format that takes users on an immersive discovery of a branded product message. It is truly one of a kind, providing intuitive navigation to deliver an entertaining and seamless mobile user experience. Furthermore, The Path is a mobile-specific format that can integrate various different campaign scenarios, such as a mobile videos or a store locator, and all actions taken in the format are measurable (the number of actions, video seen, click etc). To guarantee the best experience for smartphone users, this format size has also been optimised for the mobile channel to avoid slow and lagging interferences

More than inventing a breakthrough creative format, we want to provide something that is easily deployable for our clients. The Path presents a huge opportunity for advertisers and a true alternative to Facebook Canvas. Advertisers can use this format that has been tested for maximum efficiency for RTB buying and Locala’s premium publisher networks. What’s more, for advertisers without a mobile-friendly landing page, they can now safeguard their customers’ mobile user-experience with this tailored format.