We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for our work with IWC Schaffhausen.
This recognition marks a significant milestone for our team, as it demonstrates our commitment to being the trusted partner for brands seeking to harness the power of localized marketing. It proves that campaigns rooted in local context don’t just drive reach, they drive real-world impact.
Spotlight on the Winning Campaign: IWC Schaffhausen
With more than 100 boutiques worldwide, IWC Schaffhausen turned to Locala and EssenceMediacom to boost brand consideration and increase foot traffic at their U.S. boutiques.
The Strategy
To reach the right high-value audience, Locala deployed a three-pronged approach:
Dynamic Commerce Areas: Targeting high-affinity shoppers within driving distance of nearby stores.
Custom Audiences: Adults aged 35-54 with a Household Income of $150K+.
Out-of-Home Extension: Locala extended the efficacy of IWC’s campaign by retargeting users previously exposed to the OOH placements.
The Results
The campaign exceeded expectations, delivering standout performance across key metrics:
See the full IWC Case Study
The Power of Localized Marketing
At Locala, we believe that localized marketing is the future of advertising. This win demonstrates how leveraging local insights, privacy-first data, and precision targeting can create deeper connections between brands and consumers, ultimately driving stronger engagement and measurable business results.
Localized marketing tailors campaigns to each audience’s context, cultural nuances, regional preferences, and shopping behaviors. By making messages feel relevant and personal, brands build stronger connections and inspire action. Locala proves it with real results: 25% higher audience attention, a 70% lift in brand preference, and a 30% increase in store visits.
Campaigns rooted in local context consistently outperform, proving that the path to global success starts with local impact. Contact us to see how Locala can boost your next campaign.
